Virginie Menard | Festa Party Rums
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Festa Party Rums

About This Project

As its name suggests, Festa (Portuguese for party) is all about celebration and fun times. This line of tropical flavoured rums is targeted at young adults who don’t seek out prestigious liquor, but are more likely to be mixing their drinks at parties. The label is bright and lively, bringing to mind the energetic party atmosphere these are meant to be seen in.

Design, Illustration